http://yaxu-han.com Yaxu Han Fri, 18 Mar 2022 03:05:55 +0000 http://yaxu-han.com en http://yaxu-han.com/Slutbot Fri, 18 Mar 2022 03:05:55 +0000 Yaxu Han 421364 <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/3cdbbf4cad3c6459c0846307174793162b00963f06937e9a6c413e1b01e20979/1Artboard-1-100.jpg" data-mid="1172536" border="0" /> Slutbot gives people the language and confidence to communicate their desires, changing the sexual culture by creating a world where consensual, pleasurable sex is accessible to everyone, without shame. Slutbot acts as a virtual lover and role model for realistic, inclusive, and pleasurable sex in real-life, delivers erotic stories over SMS. Our stories are written by erotic writers and sex educators with a queer and feminist lens. We leverage NLU technology to make the experience interactive and mirror real-life intimacy. Slutbot dedicates empowering the world to share their Desires. <img width="2333" height="1623" width_o="2333" height_o="1623" src_o="https://cortex.persona.co/t/original/i/2f2dd6d9241c695ab189671f9ff5d139b88846f153c25ea349729568e93dce74/text-bubble.jpg" data-mid="1173537" border="0" /> <img width="1920" height="1081" width_o="1920" height_o="1081" src_o="https://cortex.persona.co/t/original/i/f5db337c9d422b857b84d7a84db83abf71303f8865bd59e7f63085cc6a35e71d/1Artboard-3-copy-2-100.jpg" data-mid="1172522" border="0" /><img width="1920" height="543" width_o="1920" height_o="543" src_o="https://cortex.persona.co/t/original/i/c3dba8fc70953e33088dec6a82b5f6ae079167c36b3ccba5a5d67cc4080808a9/1Artboard-8-copy-2-100.jpg" data-mid="1172524" border="0" /><img width="1921" height="1080" width_o="1921" height_o="1080" src_o="https://cortex.persona.co/t/original/i/2c0e788ac6716ef91b53d1f8ef95eec4184fdeb668957eed8112fa28bd5f1c0d/1Artboard-3-copy-100.jpg" data-mid="1172523" border="0" /> <img 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src_o="https://cortex.persona.co/t/original/i/e1e1493f93de3fa578c24edd281d6039a56bedf38df8e308c8296b5ce5e2380a/calvin-ma-7FUOa74RvP0-unsplash.jpg" data-mid="1185695" border="0" /><img width="2560" height="1440" width_o="2560" height_o="1440" src_o="https://cortex.persona.co/t/original/i/4a1c78fad18362d001a6e979043ad942c4f1e6c71bcb61ce30a4436d9a7715ff/SlutBot-Brand-Guidelines.png" data-mid="1173539" border="0" /><img width="2560" height="1440" width_o="2560" height_o="1440" src_o="https://cortex.persona.co/t/original/i/1a6ce1e1e6e8d5cae163137c433e13667c90ab5f0f97772ae928b04be79d92d3/SlutBot-Brand-Guidelines2.png" data-mid="1173538" border="0" /> <img width="1440" height="2211" width_o="1440" height_o="2211" src_o="https://cortex.persona.co/t/original/i/ba2647899b79329851a35df0aaf91d21b69759fd2c96f0297d73c86610b7f987/2omid-armin-UtuGfdUwdRg-unsplash.jpg" data-mid="1185696" border="0" /><img width="2560" height="1440" width_o="2560" height_o="1440" src_o="https://cortex.persona.co/t/original/i/74f7f2898a5f34d077e776d5d85867dc478dc12ce1c293d1cb30fbb75a91d14a/SlutBot-Brand-Guidelines3.png" data-mid="1173540" border="0" /> <img width="2560" height="1440" width_o="2560" height_o="1440" src_o="https://cortex.persona.co/t/original/i/42438bd8fc3323ffed6af54b410120de72871f926556bf835aa3c17da9bf82fe/SlutBot-Brand-Guidelines.png" data-mid="1172577" border="0" /> <img width="1080" height="1080" width_o="1080" height_o="1080" src_o="https://cortex.persona.co/t/original/i/9e9f4e1855740f55be85d6d222943ff723a4d10f88b1df97437a07b297aa034e/image.jpeg" data-mid="1172510" border="0" /> <img width="1080" height="1080" width_o="1080" height_o="1080" src_o="https://cortex.persona.co/t/original/i/3a4856ae64b82f71845441f5663b0bf81ef273e576e62530b9489b3da9906938/1Artboard-1-100.jpg" data-mid="1172511" border="0" /> <img width="1080" height="1080" width_o="1080" height_o="1080" src_o="https://cortex.persona.co/t/original/i/615af931d19620a9a8547d23cfb610cda7e41b2ac97bb3373d9831a1561da144/image.jpeg" data-mid="1172538" border="0" /> <img width="1080" height="1080" width_o="1080" height_o="1080" src_o="https://cortex.persona.co/t/original/i/02fe65c9bbb1c7c45c0701ffe43f4c02ea75edf7d40ab20fe075a4f3e9102eb0/image.jpeg" data-mid="1172537" border="0" /> Clients: Slutbot&nbsp;Branding Designer: Yaxu HanUI Designer: Yaxu Han Slutbot gives people the language and confidence to communicate their desires, changing the sexual culture by creating a world where consensual, pleasurable... http://yaxu-han.com/Dotrix Tue, 15 Mar 2022 05:59:54 +0000 Yaxu Han 421202 <img width="2880" height="1620" width_o="2880" height_o="1620" src_o="https://cortex.persona.co/t/original/i/962fc80401a9caf9aab7d2ef820c6a90279167a5eaff8e559bd431964b0bc0d3/1Artboard-1-copy-51.5x-100.jpg" data-mid="1179364" border="0" /> <img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/4a5747c23cb1f4a0fd70bbb0d067c1824e60e487623b76e7019b99050df884ff/WechatIMG196.jpg" data-mid="1179365" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/360e69b198c01afb7dc59778805ec3bae9536271e30b751a3a9c384966a411f1/WechatIMG193.jpg" data-mid="1179297" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/2ec661af0b58ff176449424f6898932fcbb7b0ba394e064f6c4f91b3d5a7719c/WechatIMG197.jpg" data-mid="1179301" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/72124e4994fae30e4f6557e32dc50aa5378de2482918371f71a61eab4dd0322b/WechatIMG195.jpg" data-mid="1179299" border="0" /> Dotrix Dotrix希望通过服饰这个载体来呈现当下中国热爱流行、街头文化群体的品味及经历，包括对现今与过去人物、作品、现象及事件的批判和赞美等，以此希望当代中国的青年族群能对自己民族有更深的理解和认知。Dotrix不止是一个服装品牌，意在通过其表达和令人思考的传递中引发共鸣， 敢于直面现象进行批判与讽刺， 以媒体的角度用服装作为介质，输出表达于在乎的文化与精神。品牌名称由“Dot”与“Matrix”组成而来，在不同的语境或是情绪中代表着不同的概念。 更多信息请关注Instagram@rix.dot. 淘宝@dotrix <img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/bff446d4babf972ca545f3bdc5ccc54316337b133407687ec2577cc743dbac73/REPLACE-THIS-SCREEN11112111811111.jpg" data-mid="1179366" border="0" /> <img width="1080" height="1620" width_o="1080" height_o="1620" src_o="https://cortex.persona.co/t/original/i/220a81806e0f611a31be039d5a74444f6a0c7e2cb5de1118b88ad13b84f9d810/1b4a4319e7c202309e1d3cb5c63d04.jpg" data-mid="1170996" border="0" /> <img width="1080" height="1620" width_o="1080" height_o="1620" src_o="https://cortex.persona.co/t/original/i/6588624aeb5f3e3679dbff855a2eca56b1f84566743cf9cab553bba7ba182217/2f4640158ee945257915502ce0760e.jpg" data-mid="1171000" border="0" /> <img width="1080" height="1620" width_o="1080" height_o="1620" 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src_o="https://cortex.persona.co/t/original/i/19d349f6d73b107d34c26056812f954e26e655262b20486feb50d1879a937b27/tarryn-myburgh-BL-Nk_SUp_A-unsplash2.jpg" data-mid="1185687" border="0" /><img width="1680" height="1120" width_o="1680" height_o="1120" src_o="https://cortex.persona.co/t/original/i/f00241a93a903dc5c57549b96fb32b2f19ed140eb050aa21173e4dadb986446a/09f9ea1e74da199156a3112f60b506.jpg" data-mid="1170994" border="0" /> <img width="1680" height="1120" width_o="1680" height_o="1120" src_o="https://cortex.persona.co/t/original/i/4ff1834fed23ca81f6c23bb8f59d9c62b4aeff4598f7237b5837886d6e1511ba/0e6c2206b2df93be1e37cc8174595a.jpg" data-mid="1170993" border="0" /> <img width="1680" height="1120" width_o="1680" height_o="1120" src_o="https://cortex.persona.co/t/original/i/c80717cfae2c4836f34c08dc92ece0f5c8aab500e8dce1f3a8a9e0c5d5d3f51d/97af299dba87804640e318bb13a5a0.jpg" data-mid="1170995" border="0" /> <img width="2000" height="2000" width_o="2000" height_o="2000" src_o="https://cortex.persona.co/t/original/i/daccbb2bc206128ed9a23fc6ad0670dd82a1a0624a543282df8502294e7c59a7/138775_WHIT_1_44094f27-cc27-4a6a-9649-f13f114f3fe8_2048x.jpg" data-mid="1172558" border="0" /> <img width="1120" height="1120" width_o="1120" height_o="1120" src_o="https://cortex.persona.co/t/original/i/8acc070f13078972a8f3ef23bea9a88c339a5076b7370235e680ad88f92d30ec/f0835ff94bbaf9c1c146b9314c0f5a.jpg" data-mid="1171004" border="0" /> <img width="1080" height="1080" width_o="1080" height_o="1080" src_o="https://cortex.persona.co/t/original/i/d8ec6607ffe3d6e0ba9685b4e8c5d22f59b4f7897c2776f91cb3d99766f99a59/73d3303faf6dc8ce52d3d45811ee2e.jpg" data-mid="1171005" border="0" /> Client: Dotrix&nbsp;Logo design: Yaxu Han Photographer:&nbsp;Koukenn Dotrix... http://yaxu-han.com/51-E-John-XM Fri, 21 Jan 2022 06:20:06 +0000 Yaxu Han 418187 <img width="1920" height="1172" width_o="1920" height_o="1172" src_o="https://cortex.persona.co/t/original/i/2fa965b230c429e0d75c661ddbbbf3d543933368d24c61896e8dde1578e71ab3/_29A0927.jpg" data-mid="1156706" border="0" /><img width="1920" height="1139" width_o="1920" height_o="1139" src_o="https://cortex.persona.co/t/original/i/7ccf809b51a5f885e5959e6487c6c0e24a29396aa84c05212f9d26e5da26909c/_29A0920.jpg" data-mid="1156701" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/57068da9c42fade995629d7224841c9b78ac1b4af3f68ae9b980df0bb12a2ef8/_29A0964.jpg" data-mid="1156702" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/7da0fa9760697de6e9c114b5ef5dc0614988c02716c1e3c2580759c6e8b392ce/_29A0940.jpg" data-mid="1156705" border="0" /><img width="1920" height="1170" width_o="1920" height_o="1170" src_o="https://cortex.persona.co/t/original/i/f3b7452cc4514cd65543da526ff2c1911b52301a011d3a14b22f7eeb72b53874/_29A0949.jpg" data-mid="1156703" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/cf7deba7bd833245eae2219886434e1deccb918ca6a2e5a0d79ccd8f10453660/_29A0939.jpg" data-mid="1156704" border="0" /> http://yaxu-han.com/51-E-John-Package Wed, 19 Jan 2022 10:58:32 +0000 Yaxu Han 418001 <img width="1920" height="1305" width_o="1920" height_o="1305" src_o="https://cortex.persona.co/t/original/i/c2aeb2a0666374c7f1de863670293dd799a25a36c8ed8379b8779f64d470bcc7/_29A1075.jpg" data-mid="1155998" border="0" /><img width="1920" height="1167" width_o="1920" height_o="1167" src_o="https://cortex.persona.co/t/original/i/8b4b80d0b647424875414b87ffd4bf1d1f1adb41b018ece773f83b685083697d/_29A0974.jpg" data-mid="1155999" border="0" /><img width="1920" height="1170" width_o="1920" height_o="1170" src_o="https://cortex.persona.co/t/original/i/9526a4634150d07bc6e4e6ec20313954f826dfc0cf833523b154bffc2cf3ca62/_29A0979.jpg" data-mid="1156000" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/c1b33309770ab4cf6d514b13299996b368f0b7275fca1fe59603861b71dab170/_29A0992.jpg" data-mid="1156001" border="0" /><img width="1920" height="1573" width_o="1920" height_o="1573" src_o="https://cortex.persona.co/t/original/i/85eb4a420b6a770d2bbb828b99f92a31b85221e288b5956c6fc113ab193ea54e/_29A1085.jpg" data-mid="1156002" border="0" /><img width="1920" height="1507" width_o="1920" height_o="1507" src_o="https://cortex.persona.co/t/original/i/0467eeb9f0c78c54e697cbf00a96ba5414eda67f6b1d0ac9c254b31bf9db7e35/_29A1082.jpg" data-mid="1156003" border="0" /><img width="1920" height="1014" width_o="1920" height_o="1014" src_o="https://cortex.persona.co/t/original/i/510ce85146c22b9173f53c091615f8b069e4e91f623adf9468086519ce14b2c2/_29A1039.jpg" data-mid="1155996" border="0" /><img width="1920" height="1238" width_o="1920" height_o="1238" src_o="https://cortex.persona.co/t/original/i/1d044328c57a7eb0c50e9675f2ac248f27a5988e85e01d2ddfc02c2325b975d1/_29A1059.jpg" data-mid="1155984" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/ecbbf11bb4caa9e1f3c294e5ad5347a26515c42a12ce08a699111bdada6c0d21/_29A1040.gif" data-mid="1156602" border="0" /> http://yaxu-han.com/51-E-John-Lookbook Tue, 18 Jan 2022 07:39:34 +0000 Yaxu Han 417945 <img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/2b4a116b135d2e7b4fddb8412f6c80380cc1d995d3113705ac58e68ea94e2ed1/0.jpg" data-mid="1182496" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/8f67c4c3525a0fb8c7c979ebb85703ef69ec4f861fc4d0f0f412f0f33b4577b3/02.jpg" data-mid="1182487" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/1c24ea5b83feac5d9306d986a5e875929213f6d44da1e142199cb82e181b1deb/15.jpg" data-mid="1182491" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/0c4c82782e64810661809b875dd031e956895e417d175f56dc7fe43366f7fbae/16.jpg" data-mid="1182492" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/22f0d48f5022ee648e67960e066ef52852d15824866ad90483fd2b517c756a4d/05.jpg" data-mid="1182485" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/d1edffcb08e0ce4be0b6f3e3bc5117aeab2c598b62d0d2886d72d2148050873f/06.jpg" data-mid="1182489" border="0" /> <img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/7e1b3190b2270dd904084c8979e162094ce8662ce2922a7d07f64cf1727a2148/24.jpg" data-mid="1182493" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/a8b970b816efe563a0d4a39f45bfec9ef67ae5d84169de10a5105bfe435602c5/51EJ-cards-small.jpg" data-mid="1183855" border="0" /><img width="1440" height="2001" width_o="1440" height_o="2001" src_o="https://cortex.persona.co/t/original/i/76ee4c7900b22250ff113c08367892c9bf9e508cd3413ed1edf2a75ac48fbce6/lookbook-holding-1440.jpg" data-mid="1183182" border="0" /> Client: 51 E JOHN&nbsp;Editorial design: Yaxu Han Client: 51 E JOHN&nbsp;Editorial design: Yaxu Han http://yaxu-han.com/51-E-John Tue, 18 Jan 2022 04:19:24 +0000 Yaxu Han 417943 <img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/12a4d9e3107f71216188c700cd2f36558cc1c74295978e79873883278427d749/01-51EJ-poster.jpg" data-mid="1183833" border="0" /> Art direction, Brand Identity, Packaging, Editorial, UI design for 51 E JOHN. 51 E JOHN is an NYC-based experimental jewelry brand that brings new blood to the traditional jewelry-making process. The brand redefines the established purposes of jewelry by exploring the social phenomenon behind the object. Whether it’s crafting chic dental braces to help offset the stigma felt by those forced to wear them in their most vulnerable years, or using the vacuum-packed look of aluminum most associated with frozen foods to make us reconsider the places we look to find beauty - the idea of questioning traditional ideals is everywhere. <img width="2560" height="1920" width_o="2560" height_o="1920" src_o="https://cortex.persona.co/t/original/i/088ea9acd092fccc068317f78694b6a20b1962490fe0ab6c4cdfd0f2fe3dae2a/02-51EJ-letters.jpg" data-mid="1183832" border="0" /><img width="1920" height="1443" width_o="1920" height_o="1443" src_o="https://cortex.persona.co/t/original/i/02f44b7249d018aec3af92f74e55a57181ab31c36344df3aee271fdf2916f25e/03-51EJ-card.jpg" data-mid="1183834" border="0" /><img width="1920" height="1281" width_o="1920" height_o="1281" src_o="https://cortex.persona.co/t/original/i/4079fa16da2b68c30fc9d28b53d4aed7934c4d0b367a9e0b36890821c0a83739/51EJ-small-cards.jpg" data-mid="1183846" border="0" /><img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/9854a97ac7919a34337fb131aaab35254653d882713d9bedb9e0dae7132175f5/51EJ-cards-small.jpg" data-mid="1183845" border="0" /> <img width="1461" height="1016" width_o="1461" height_o="1016" src_o="https://cortex.persona.co/t/original/i/0cdafd63fd8ba91179136fc0bf55d3a22dc435be0621c0c5a12af671805ff1f4/6376244190552320895206522.jpg" data-mid="1183852" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/79bd4a8c1f12594107604373b3a19e16cf7e4fe85222a5bc79d970dd01d9e090/51EJ-Macbook.jpg" data-mid="1183837" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/9af1a0e4232fe92240d7cefaa6fa927f14061e82cfd4e222c77e6000faecd802/51EJ-press-screen.jpg" data-mid="1183835" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/a37ff63d2af9abfad5f18fe9edd03c14dcd9a8e2d3c6e6458600c88cec675c87/icons.jpg" data-mid="1183840" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/316eac6c822d1b797ea73e188ba5faf1820c70d5aec0398eaad7d5cc62fbc9dd/51EJ-item-screen.jpg" data-mid="1183836" border="0" /><img width="1920" height="1315" width_o="1920" height_o="1315" src_o="https://cortex.persona.co/t/original/i/8cad873f3baccdefaf561f3f4eb834c696d6331e870e6cecd21ef23cadd69033/iphone.jpg" data-mid="1183839" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/75a273bde312225a006d2a33314593828991e2606aa60ad5fd1f66d3ffaf64e0/51EJ-book-cover.jpg" data-mid="1183843" border="0" /><img width="1920" height="1440" width_o="1920" height_o="1440" src_o="https://cortex.persona.co/t/original/i/0df1134691c7b933eeeb3f70dbd5d6866e6b35417d2fed27dc41615b608b570e/51EJ-Business-Card.jpg" data-mid="1183838" border="0" /><img width="1920" height="1238" width_o="1920" height_o="1238" src_o="https://cortex.persona.co/t/original/i/5111009d86811581da501646414ec062ce67d2284e3219c217073817e61b725e/_29A10592.jpg" data-mid="1183844" border="0" /> Clients: 51 E JOHN Art direction: Yaxu Han Brand Identity: Yaxu Han Packaging: Yaxu Han Editorial: Yaxu Han UI design: Yaxu Han Logo design: Eric Hu Photographer: Conor Cunningham Art direction, Brand Identity, Packaging, Editorial, UI design for 51 E JOHN. 51 E JOHN is an NYC-based experimental jewelry brand that brings new blood to... http://yaxu-han.com/Mocai-Market Sat, 29 May 2021 10:35:23 +0000 Yaxu Han 406342 <img width="8000" height="4500" width_o="8000" height_o="4500" src_o="https://cortex.persona.co/t/original/i/4304ca39059d980b08facee1145e3573318e8a9ceb29694d64dc37f1b179ecb1/_-1.jpg" data-mid="1093275" border="0" /> MOCAI MARKET 摩菜菜市场 Mocai Market is located in Beijing and is renovated in a three-story traditional red brick building. The client wanted to create a space different from the traditional marketplace, hoping to meet the daily needs of all ages residents within 5 kilometers nearby, and at the same time attract young people to visit. This is essentially an attempt to upgrade the traditional marketplace. Our visual strategy was to emphasize a kind of "unfamiliar familiarity." The upgrade of the market can easily erase the sense of chaos and the market, and become more modern and advanced. But we always feel that the folk feeling and a little chaos are the souls of the marketplace. Mocai Market is a place rooted in life itself. It is a place where residents visit every day. We need to carefully maintain a sense of security and familiarity when we are trying to upgrade. Allow them to purchase groceries comfortably, and easily. Therefore, we extracted lines and lattice patterns from plastic baskets, bamboo baskets, and woven bags that were common in the marketplace as basic elements, and use the expressions of traditional posters, and closer to modern aesthetic preferences with some familiarity. The originality of the logo comes from the fair scale that every market has and is based on the abstract dining table. Because "fresh groceries entered thousands of households from the Mocai Market, and finally gathered on our table." 摩菜菜市场坐落北京，改造于一座三层高的传统红砖建筑。委托人想打造一个不同于传统菜市场的第三空间，期望能满足附近5公里内全年龄段居民的生活配套服务需求，同时能吸引更多年轻人前去打卡。这实质上是对传统菜市场的一次升级尝试。 我们和委托人达成的一个视觉策略是强调一种「陌生的熟悉感」。菜市场改造很容易把市井和混乱感觉抹掉，变得更现代和更先进。我们始终觉得市井和一点点混乱才是菜市场的灵魂。菜市场是一个扎根于生活本身之中的场域，是居民每天都会去的地方，我们需要在做升级尝试的时候，小心地去维护熟悉感给他们的安全感，让他们可以舒服，自在，轻松的为整个家庭选购食材。 因此我们从以往菜市场很常见的塑料筐，竹篮，编织袋上提取线条和格子纹路作为基础元素，并借用了市井氛围浓厚的传统招贴广告的表达方式，虽然做了一些更接近现代审美偏好的处理，但还是希望能让大家在里面看到一些过往熟悉的影子。logo创意则来源于每一个市场都会有的公平秤，并取形于抽象化的餐桌。因为“新鲜食材从菜市场走进千家万户，最后汇聚在我们的餐桌之上”。 <img width="8001" height="4500" width_o="8001" height_o="4500" src_o="https://cortex.persona.co/t/original/i/ed21fd4dba7e9a73f0f5245468e082e2352002356d6a2b7364f6f7755a0982b0/-02.jpg" data-mid="1093276" border="0" /><img width="8000" height="4500" width_o="8000" height_o="4500" src_o="https://cortex.persona.co/t/original/i/39f472cd9a7111f9d0af6998b0810a5211b2824cc3daf6663bb88a039c5c0fa4/-04.jpg" data-mid="1093277" border="0" /><img width="8001" height="4501" width_o="8001" height_o="4501" src_o="https://cortex.persona.co/t/original/i/26702915fecb8ba1aa3a727cf7c14bb78f46ed647ea8f3231509870b99b2ac54/-07.jpg" data-mid="1093274" border="0" /><img width="8000" height="4501" width_o="8000" height_o="4501" src_o="https://cortex.persona.co/t/original/i/628760e8f39ac2854e6eea4ff72808ba85db2c374f3960efff1fa5b6112e91bc/-08.jpg" data-mid="1093273" border="0" /><img width="8001" height="4501" width_o="8001" height_o="4501" src_o="https://cortex.persona.co/t/original/i/c5e8a7983e176b930578e2c2d6f1375e0ff1c1008d50fc5a646c66910cd607f5/-10.jpg" data-mid="1093272" border="0" /><img width="3030" height="1698" width_o="3030" height_o="1698" src_o="https://cortex.persona.co/t/original/i/a19944e917cee7837113e2646629b5193824f8ba869546497fa99d4c282c43f7/2021-05-29-7.31.44.png" data-mid="1093298" border="0" /><img width="8000" height="4501" width_o="8000" height_o="4501" src_o="https://cortex.persona.co/t/original/i/3b1fa0f5bd0764b993279e00575a151495492773629e8b5d35531cca5a3d42b7/-12.jpg" data-mid="1093270" border="0" /><img width="8000" height="4500" width_o="8000" height_o="4500" src_o="https://cortex.persona.co/t/original/i/65936ca92e22dd38797dcaba7242ad16db36144bd9dc0e8b025dab6c1256b03b/-13.jpg" data-mid="1093269" border="0" /><img width="3500" height="2868" width_o="3500" height_o="2868" src_o="https://cortex.persona.co/t/original/i/9bb88d3983ef9c383e51d86c2393599d674efe26a8edf24e4df0ffa6effc0910/-15.jpg" data-mid="1093267" border="0" /><img width="3500" height="3500" width_o="3500" height_o="3500" src_o="https://cortex.persona.co/t/original/i/2905f86ba5a329faff334acaa97827badd84bd077ea1922011017565162c2e54/-14.jpg" data-mid="1093268" border="0" /><img width="3500" height="2333" width_o="3500" height_o="2333" src_o="https://cortex.persona.co/t/original/i/6e0beb637a9a17933f4a2b5e4f9e8da2b583fee4f1943baf04023f63ca2c4731/-17.jpg" data-mid="1093266" border="0" /><img width="3500" height="5250" width_o="3500" height_o="5250" src_o="https://cortex.persona.co/t/original/i/ae0d279ac3a022fd941aa6d0a636cdd267b1d62dcca745d540797d9f33f76365/-19.jpg" data-mid="1093264" border="0" /><img width="3500" height="2333" width_o="3500" height_o="2333" src_o="https://cortex.persona.co/t/original/i/5c9815a627e625ec4679345503e4e3cd0359c46a11b158844bef42a91bec2b60/-21.jpg" data-mid="1093263" border="0" /><img width="3500" height="2333" width_o="3500" height_o="2333" src_o="https://cortex.persona.co/t/original/i/f1a564070860f3c9883eb85106d8b09724e8e1f0c491fc4e023fb440ee63f405/-22.jpg" data-mid="1093262" border="0" /><img width="3500" height="3500" width_o="3500" height_o="3500" src_o="https://cortex.persona.co/t/original/i/890ccf3bed8eab9ce272b7f8bd1cc47b035d76533948f8516b08dc117b33c49e/-23.jpg" data-mid="1093261" border="0" /><img width="5760" height="3840" width_o="5760" height_o="3840" src_o="https://cortex.persona.co/t/original/i/d530d522cea48bff0d00ffa9e6b188fc195931d817379214af4a91a1a9e2a1ba/-.jpg" data-mid="1093260" border="0" /><img width="5200" height="9700" width_o="5200" height_o="9700" src_o="https://cortex.persona.co/t/original/i/4ab1ed95043d7895912a7110fc130d99202c07813e30c3cd7cfd60f5331bb71e/.jpg" data-mid="1093259" border="0" /> Client: Mocai MarketCreative Direction: 3% Design StudioDesigner: MadameR, Mr.3%, Yaxu Han MOCAI MARKET 摩菜菜市场 Mocai Market is located in Beijing and is renovated in a three-story traditional red brick building. The client wanted to create a... http://yaxu-han.com/oppo-find-x Wed, 05 May 2021 10:14:06 +0000 Yaxu Han 404684 <img width="3000" height="1687" width_o="3000" height_o="1687" src_o="https://cortex.persona.co/t/original/i/9a84a5d16d80d8d817246e689184aa6509d634b474350dee295aabcff9bc429f/Z.f_.png" data-mid="1084560" border="0" /> <img width="2000" height="1125" width_o="2000" height_o="1125" src_o="https://cortex.persona.co/t/original/i/99e568273aaba7efff45f0a2294219f75b0a0d9fae2105e268f170735fba6002/U.f.png" data-mid="1084561" border="0" /> http://yaxu-han.com/Back-in-order Wed, 05 May 2021 07:12:47 +0000 Yaxu Han 404659 <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/de92fd9c6e98c95431f5e0f962639123939080927436c2ff8f68fc2937d8b091/s.f_.jpg" data-mid="1084480" border="0" /> BACK IN ORDER 纽约帝国大厦牛年橱窗 The twelve Chinese zodiac visual symbols belong to the auspicious symbols in the ancient Chinese tradition. They are an important part of the traditional Chinese auspicious patterns.
The ox, which ranks second in the Chinese zodiac, is an important auspicious animal god and a folk protector. We get inspiration from the image of “the Ox" in traditional Chinese culture and characterize and reinterpret the story of the Ox.Through the visual form of the "time tunnel", the three stories of Spring Ox, Cattle and Flood Protection Ox are respectively depicted, reflecting the design concept of returning to normality, and entrusting the beautiful vision of looking forward to the good weather in this year and the harvest of grains. <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/441614f4697bf4b11e394ddef1e5b7064e9141dfa13f698a4fdd2ac28fc22a20/0.jpg" data-mid="1084484" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/86c50181aed9704ee59898f5fca5d94355d7b310ec30e3f3613aaf9002b12748/1.jpg" data-mid="1084485" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/2f7172aa22effe31eee97a98a6d3e84dfdab33771a6d925a5e7e74012f750fe5/2.jpg" data-mid="1084486" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/a40cd4799940c13a8d17b3afedc1f08c2d653ea67b401fb0696a7cd6b21684cb/3.jpg" data-mid="1084487" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/091f6bcf6867b13518995a4bebdad096465c5d20dbb2fc546cd4e897d97de1f3/4.jpg" data-mid="1084488" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/23b990c4afb6c3629cb728737f1c248c9369c935a4ef5915531ae18e7acb0ea2/5.jpg" data-mid="1084492" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/25e01bbb33da12b627db9f0f0d57ef47fd30f6a8c7a99855f275bf542702a04f/t.f_.jpg" data-mid="1084494" border="0" /> <img width="960" height="540" width_o="960" height_o="540" src_o="https://cortex.persona.co/t/original/i/e9331071ba06acbc698417e730cffd7da8708de5af3afeaafdb0bd0853154719/X.c.jpg" data-mid="1084495" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/5be7671b6250d1abc1e32c0972f587739979c7654603871bf6f500875c80fb4f/s.f_.jpg" data-mid="1084493" border="0" /> <img width="960" height="540" width_o="960" height_o="540" src_o="https://cortex.persona.co/t/original/i/5ad9ea256213eb4e4b94a4f46e9125f7d73dbb30f3fd9445ca76148b8fa2d93d/image.png" data-mid="1084497" border="0" /> CHAPTER 1：The Return of SpringLichun is the first day of spring and has been valued by people since ancient times. People worship the spring ox and the god of light and pray for a good harvest. After the beginning of spring, everything is awakened and full of vitality. <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/6e93ded40f3e8acee496f8e9253821e3df321a40a69422c64c5ef00004ca325c/7.jpg" data-mid="1084516" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/ae76741360b949feb04cede7c611ffa9bcc6cd3f2d13a81c8acce1130ce1fc61/image.jpeg" data-mid="1084507" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/27e88036cc4b9614a9dbd1f4f060e3eb8fcb60c7b85c7af695abf00d32bac7db/1.jpg" data-mid="1084508" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/6873d985e6860e40ae3cf2d6858dd2d0caad4c95ff99959603b142bf68180331/2.jpg" data-mid="1084509" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/331202568947075f080a4af4e16da6671fc3389aaa9330b3741629c0ec0cafbe/3.jpg" data-mid="1084510" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/2926d16e63678ff71a84b6b9bd910d82176f45eff5cc71f4bfcbb89e881debb1/5.jpg" data-mid="1084514" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/e67258bf1fa9107d11b8d772c5e1d171b121509b594b731a91e37f279e813ff8/6.jpg" data-mid="1084515" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/6e93ded40f3e8acee496f8e9253821e3df321a40a69422c64c5ef00004ca325c/7.jpg" data-mid="1084516" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/7331681914786e9f57aa3c1bbb7875ee4c3fcfb2eb4c0cbf4f5f247686bd11f5/8.jpg" data-mid="1084521" border="0" /> CHAPTER 2：Favorable Weather &amp; PeaceThe wind and rain are suitable in time and suitable for farming. The people pray for peace in the world in the coming year. <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/1abbac97cca197a58187586ee4718b991fc70e639d2c12d0cc32be51641cac02/6.jpg" data-mid="1084528" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/e3bbfb785e79dddaa012fb1bff47ef8669a4df03ca035c21f73e1ac75a1bc86f/0.jpg" data-mid="1084522" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/75b7d7b3bf1353e441aaf516bc12bae09cbff636a850822219ffa30f033312d6/1.jpg" data-mid="1084523" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/fd16400b58d2ec9f7c0c751d9a23ef46686d20aa00a5fea3e5602bea9c2c3d32/2.jpg" data-mid="1084524" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/5d107e7e322c8cb50adffb17b050a5e7bd37e2f4b36eaa8f6d17f23dbb9d3482/3.jpg" data-mid="1084525" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/3bbf33ad09437a3efa3006879a2408dc9053ae98087ec4dfbbe177d4867b1682/4.jpg" data-mid="1084526" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/1354e3c5ed1c33a0ec986e3ef5c20536e1464f79af0936b9847100a27cb9edb2/5.jpg" data-mid="1084527" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/1abbac97cca197a58187586ee4718b991fc70e639d2c12d0cc32be51641cac02/6.jpg" data-mid="1084528" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/e0a78e88ae1bb0c864d5c811c6064585075f1cccf3a822c36770cb3c2b85eeb0/7.jpg" data-mid="1084529" border="0" /> CHAPTER 3：Grain HarvestEvery Chinese New Year, every family will pray for a bumper harvest in the coming year, and wish for a bumper harvest in agriculture to express people's good wishes in life. <img width="1080" height="1080" width_o="1080" height_o="1080" src_o="https://cortex.persona.co/t/original/i/45fe8b7c925423350de9cc63e711bc095a0d8e0b5494e7493af268a42acfade7/IMG_3012.jpg" data-mid="1084534" border="0" /> <img width="1080" height="1080" width_o="1080" height_o="1080" src_o="https://cortex.persona.co/t/original/i/f7f27518b952fbc5b638d1ea03c432bfe0637b2549be89bdb6ea08ea7dff5c02/IMG_3011.jpg" data-mid="1084535" border="0" /> <img width="3813" height="1080" width_o="3813" height_o="1080" src_o="https://cortex.persona.co/t/original/i/ab95c16c0cfbef7f864dc7fa3a60b11c0e63c0476126c4375973bedca1039d99/.jpg" data-mid="1084550" border="0" /> Client: 中华人民共和国文化旅游部 / 中国对外文化传播集团Experiential Agency: United Design LabGraphic Designer: Yaxu Han + Awards Bronze Awards &amp; Exellence Awards | HKDA Global Design Awards 2021 BACK IN ORDER 纽约帝国大厦牛年橱窗 The twelve Chinese zodiac visual symbols belong to the auspicious symbols in the ancient Chinese tradition. They are... http://yaxu-han.com/JiXueHan Wed, 05 May 2021 06:20:38 +0000 Yaxu Han 404656 <img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/dc360c06a87fb6aef97d1a0b9aee631bba1c7a360f20ee6f629e25fd8785382c/-13--62x-80.jpg" data-mid="1084430" border="0" /><img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/bb84bbbcae3b8a2ce8ff97e8c71157c3f0cee80f80c5aabcdbcc05dacffe3a01/-13-2x-80.jpg" data-mid="1084431" border="0" /><img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/551cee4297a5448d506b95bc9ff92389e073747895ed0346b1bdb702731424ae/-132x-80.jpg" data-mid="1084435" border="0" /><img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/eb46df1d2e00089e397ffcb74c5d289bdae13d8131963b2dff7808fa0517b9b3/-13--22x-80.jpg" data-mid="1084436" border="0" /> <img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/ece2b97a8b75bf2c915811d16cb5e921b24267c88059c931062319f82be98756/-13--32x-80.jpg" data-mid="1084437" border="0" /> <img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/667028eaec71e5f80634715566b34aa4ccbfa604411f073d5a47eae6c6ddb190/-13--42x-80.jpg" data-mid="1084438" border="0" /> <img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/c2b6f7028157d046dce4720b5205819c766543bed25f2f4e443b47d87b85014b/-13--52x-80.jpg" data-mid="1084439" border="0" /> Photography: Xuehan JiDesign: Yaxu Han Photography: Xuehan JiDesign: Yaxu Han